One District One Product Business Model: A Review of Different Countries

Abstract

India’s economy is driven by its small and medium-sized businesses. Brave small-scale business owners in rural areas, where giant corporations are scarce, design their own lives by adding value to regionally distinctive goods. They must overcome administrative challenges in marketing, product development and quality control, capital constraints and access to credit, a lack of training in capacity growth, and restricted access to major markets. The “One Village One Product (OVOP)” idea has been extensively embraced by many nations, particularly developing ones, more than three decades after its initial debut in Japan. This is due to its capacity to stop local deterioration and decline. On January 24, 2018, the Uttar Pradesh government launched the “One District One Product (ODOP)” with the aim of promoting one product from each of its districts. Soon, it started pan-India.