Published: 2024-08-02

Research Article

To Study the Effectiveness & Perception Towards Celebrity Endorsement Across all Customer Gender Group

Sonam Sharma, Dr. Pradeep Kumar

1-7

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DOI https://doi.org/10.21567/adhyayan.v14i1.01

A Comparative Study on Consumer Preference towards Carbonated and Dairy Beverages in the City of Lucknow

Ayush Yadav, Dr. Suchita Vishwakarma

8-11

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DOI https://doi.org/10.21567/adhyayan.v14i1.02

Exquisite Tactics for Fostering Employee Engagement in Remote Workscapes

Dr. Mukta Goyal

12-16

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DOI https://doi.org/10.21567/adhyayan.v14i1.03

Refined Strategies: Financial Risk Management in the Realm of International Business

Tanwangini Sahani

17-22

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DOI https://doi.org/10.21567/adhyayan.v14i1.04

A study on Software Industry of India in Burgeoning of Economy

Dr. Nimesh Singh

23-30

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DOI https://doi.org/10.21567/adhyayan.v14i1.05

Exploring the Impact of Financial Literacy on Financial Satisfaction Among Youth: Mediating Role of Financial Behavior

Anumol MV, Malavika S.

31-35

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DOI https://doi.org/10.21567/adhyayan.v14i1.06

Strategic Failure of Paytm: A Study on Paytm’s Journey in India’s Fintech Era

Sushil K. Verma

36-44

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DOI https://doi.org/10.21567/adhyayan.v14i1.07

Trust in Robo-Advisory Services: An Examination of Factors Shaping Investment Behavior

Dr. Sreejaa G Nair, Dr. Ranjith S. Chakkambath

45-51

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DOI https://doi.org/10.21567/adhyayan.v14i1.08

Covid Pandemic as a Black Swan Event and Its Impact on World Economies with Special Reference to India

Dr. Kailash Pati, Dr. Abhishek Kumar Pandey

52-57

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DOI https://doi.org/10.21567/adhyayan.v14i1.09

Nurturing Spirituality, and Spiritual Intelligence: A Vital Aspect for Healthcare Professionals in the Current Scenario

Shweta Soni, Dr. Vibhuti Pareek

76-83

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DOI https://doi.org/10.21567/adhyayan.v14i1.13

Theoretical Article

One District One Product Business Model: A Review of Different Countries

Dr. Abhishek Chowdhary, Prof. Ram Milan

58-61

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DOI https://doi.org/10.21567/adhyayan.v14i1.10

Gramodaya: Understanding the Marketing Implications of India’s Evolving Rural Economic Structure

Dr. Satya P. Pandey, Dr. Afreen Fatima

84-93

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DOI https://doi.org/10.21567/adhyayan.v14i1.14

Review article

Factors and Determinants of Derivatives Use – An Indian Perspective

Subhajit Bhadra, Namrata Singh

62-67

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DOI https://doi.org/10.21567/adhyayan.v14i1.11

A Comprehensive Review of AI: Ethical Frameworks, Challenges, and Development

Mohd Asad Siddiqui

68-75

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DOI https://doi.org/10.21567/adhyayan.v14i1.12