Bridging Operational Gaps: A Comprehensive Advertisement Placement Platform for Property Owners and Advertisers"

Abstract

This research explores operational inefficiencies in the outdoor advertising industry, a sector
projected to grow significantly, reaching $410.82 billion by 2024, but hindered by challenges
like market fragmentation, lack of standardized pricing, and limited data-driven practices. The
study introduces an innovative digital platform designed to connect property owners and
advertisers, streamlining processes and fostering transparency.
Key issues such as inconsistent pricing models, inadequate audience tracking, and limited real
time analytics are addressed through solutions like IoT-enabled smart displays, AI-powered
targeting, and blockchain-based smart contracts. The integration of these technologies
enhances the effectiveness and accountability of advertising campaigns while boosting
stakeholder trust.
Recommendations focus on creating a centralized marketplace with standardized procedures,
deploying advanced data analytics, and implementing robust security measures. The proposed
platform aims to revolutionize the outdoor advertising landscape by bridging operational gaps,
increasing ROI, and ensuring long-term sustainability through technological innovation.