CRYPT'AD: Privacy Focused Reward based Ad System

Abstract

Ad networks are an essential monetization element for an Advertising Ecosystem. These networks act as a broker between Advertisers and Publishers. The paper illustrates a system that contains an Ad Server that incorporates bidding between the selected Advertisers for a particular visitor. The selection process of Advertisers includes a Recommender System based on end-user Surveys. Whenever a visiting end-user takes a survey, the publisher will be rewarded with Digital Currency. With these rewards, Publishers can start their own ad campaign.