Published: 2022-06-30

Research Article

Role of eWOM in Selecting Branded and Unbranded Electronic Products Online

Gunjan Singh, Vinitendra P Singh

27-34

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DOI https://doi.org/10.21567/adhyayan.v12i1.4

A Review of Literature Based Online Fraud in India

Smita Tripathi, Narendra Sharma

71-75

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DOI https://doi.org/10.21567/adhyayan.v12i1.9

Significance of Ethical and Moral Standards in Trade and Business

Pathange Rajitha

66-70

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DOI https://doi.org/10.21567/adhyayan.v12i1.8

Transformation from Traditional to Digital Marketing Communications: A Case Study on Parle-G Brand

Mithun Nandy, Soma S Roy

51-65

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DOI https://doi.org/10.21567/adhyayan.v12i1.7

Select Studies on the Impact of Pandemic and Product Pricing: A Case Study on Parle-G Brand

Mithun Nandy, Soma S Roy

41-50

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DOI https://doi.org/10.21567/adhyayan.v12i1.6

Digital Transformation-Effect of Social Media on Digital Buying Behaviour of Teenagers

Jaya Beri, Pallavi Kumari

35-40

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DOI https://doi.org/10.21567/adhyayan.v12i1.5

Aftermath of COVID-19 on E-Commerce

Imteyaz Hassan, Shah A Adnan

20-26

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DOI https://doi.org/10.21567/adhyayan.v12i1.3

Impact of Message Characteristics on Viral Video Advertising

Rushit Dubal, Hitesh Bhatia

6-19

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DOI https://doi.org/10.21567/adhyayan.v12i1.2

Role of Body Language and Appearance on Interpersonal Relationships at Workplace

Bushra Begum, Mohd Azam

1-5

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DOI https://doi.org/10.21567/adhyayan.v12i1.1