Published: 2013-12-30

Research Article

People Management – The Emerging Dimensions

Preshita Neha Tudu, Pramod Pathak

143-161

Is Client Retention more Important than Employee Retention - A Case Study on Indian PR Agency

Saumya Mishra

132-142

Advertising Appeals and Purchase Intentions: An Empirical Study

Alok Kumar, Pramod Pathak

113-131

Consumer Preferences and Attitude towards Car Purchasing Decision  An Empirical Analysis of Lucknow City

Yasir Arafat Elahi

94-112

Assessment of Service Quality in Public versus Private Sector Banks of Lucknow

Shruti Mitra, Richa Gulani

78-93

Revisiting Marketing to Children  Hiccups or Opportunity?

Sushobhan Goswami

60-77

A Study on Determinants of Share Prices of Service Sector Companies

Naresh Kedia

47-59

Financial Performance of ECIL, Hyderabad – An Analysis

N. Jyothi, T. Satyanarayana Chary

39-46

Functioning of Panchayati Raj Institutions in India: A Status Paper

Ritesh Dwivedi, Krishna Mohan Poddar, PSI ., Tehari .

16-38

Development of Rural Entrepreneurship through SHGS: An Empirical Study

Mohd. Arshad Khan

01-15