Is Client Retention more Important than Employee Retention - A Case Study on Indian PR Agency

Abstract

In the world of paradigm shift, both employee and employer are under tremendous pressure to perform. There is fierce competition not only in the industry but also across categories. This new liberalized cutting edge technology driven environment has made client and employee retention –a mind-boggling process. The fast pacing change across the globe has made the new employee and employer relationship irreversible. Core Ltd., India’s premier Public relation agency, is facing a problem of employee retention. The employee working on DC (Core’s client) resigns frequently. In the last ten months, since the time DC has come, all the employees who have been assigned to DC have resigned from the job. This research paper is a comprehensive evaluation and analysis of the problems that contribute to employee loss in Core Ltd. and solution it seeks to uncover best practices for preventing loss of key talent. Present paper explores concept of client retention, employee retention, major problems and issues of employees working under extreme pressure conditions and their solutions.