A Study on Investment Behaviour of Investor in Dehradun District

Abstract

This study scrutinizes the crucial role of saving in contemporary life, specifically highlighting arranging and investing as
essential elements for securing future financial stability. It underscores how people distribute their surplus funds across
different assets, considering factors such as risk, expected returns, and liquidity. The study investigates how psychological
factors like loss aversion and overconfidence influence investor behaviour. It stresses the significance of making wellinformed
financial decisions and addresses common pitfalls such as unrealistic expectations and insufficient risk assessment.
The research aims to uncover trends and motivations among investors in Dehradun regarding investments, utilizing a
comprehensive approach combining quantitative methods. “Ultimately, the objective is to convert theoretical knowledge
into actionable strategies that enhance financial literacy, improve investor outcomes, and contribute to the economic
growth of the region.