A Review on impact of E-commerce on Retailers

Abstract

Ecommerce is becoming a vital area for customers as well as those stakeholders who are engaged in selling and marketing related activities across the world. This study focuses to explore dimensions shaping e-commerce and its influence on retailers. This conceptual design is derived through considering last 10 years research papers which are peer reviewed and indexed in major databases like Google scholar, Scopus and dimensions AI. It is quite essential to leverage e-commerce facilities to get major advantages in retailing. Findings are useful for policy makers working in e-commerce industry attracting diverse set of retailers. From economic and business point of view, it is quite important perspectives to explore the components of ecommerce and its impact to retailers from different industries. Consumers sentiments study and designing marketing efforts will be helpful by referring this study. This paper is exploring the various factors which are shaping the ecommerce interventions specially in managing the retailers’ functions.