Investigating and Comprehending the Value of Effective E-WOM for Improving E-retailer Services in India

Abstract

This study aims to comprehend and explore the beneficial electronic word-of-mouth (E-WOM) for enhancing e-retailer
services in India. It looks into the elements that affect consumers' e-women and e-satisfaction with online store services.
One aspect of e-wom that distinguishes it from conventional marketing communication is the mechanism for the positive
feedback. This study investigates why e-wom will be a strategic choice for Indian e-retailers by looking at current research
on the service quality construct and e-satisfaction. With the positive benefits of e-women in mind, this research will help
marketers devise a plan to enhance the services offered by online merchants. The insights can help online retailers and
other marketers grow their companies.