Is Social Media able to Influence Educated Consumers– A Study on Association between Education and Social Media Déterminants

Abstract

According to researchers in today's era, social media has become the most important part of life through which a person can share his or her life updates. The information shows that social media has really changed the behavior of people, it is seen that the online planet had allowed individuals to know everything about the environment. The social media sector is way to large and people has a direct mindset about each interactive media. This research investigates the association of whether social media inputs influence educated people. 467 Sample participated in survey which was conducted during Covid 19 period. Respondents were asked to rate their views on different questions based on platforms like Whatsapp, Youtube, Whatsapp, Instagram and Linkedin.