Relation between Need for Cognition and Ad Skepticism among Young Consumers

Abstract

Today’s market is full of products and a number of sources are providing information about these products. With the increasing number of sources of information, consumer is getting skeptical about truthfulness of information provided by these sources.
As mentioned in earlier studies this skepticism also varies among the consumers depending upon their age, gender and personalities. This study correlates the need for cognition among the young consumers and the skepticism towards advertisement in them.