Twitter Analytics: A Persuasive Tool for Social Media Marketing and Monitoring

Abstract

One of the biggest problems social pushers face is tying together all of their social data. Huge data requires intelligent handling so as to forecast a complete picture of a brand’s social media landscape, activity and audience. Attracting audience using social media are now considered as engagement and credibility, which is supposed to be the most suitable activity on Twitter. The paper attempts to study the various methods used for analyzing credibility of information on Twitter using Twitter Analytics. The paper also explores anonymous tools which perhaps is used for analyzing and visualizing Twitter network in association with mapping, intelligent publishing, analyzing influencers and competitors, tweet schedulers, measurement of impact and reach, cross platform tracking, tweeting styles and tendencies etc. so that the Twitter data can be analyzed appropriately and one can investigate its Marketing ROI.