E Commerce  An Evolving Weapon amongst Business Strategists to Capture Blue Oceans in India

Abstract

Modern approach defines e-commerce as creation and maintenance of web-based relations. It is about enabling
retailers, brands and cataloguers to be more consumer-centric across channels. The Asia-Pacific region is
proving to be the world‟s ecommerce market hub in 2015. Because of the growing influence of mobile-oriented
search, more online marketplaces, consumer goods and FandB organizations are focusing on bettering their
digital visibility. India is witnessing a huge upsurge in the growth figures of this industry. Today Corporate and
business houses are facing immense problem of competition, changing customer‟s tastes and preferences and
rising operating costs. Moreover, with the changing lifestyle, customers‟ demands are also changing. They are
searching for easily accessible markets, apt information, greater services and a wide range of comparable
items. E-Commerce may reduce many of the disadvantages associated with an isolated location by decreasing
marketing, communication, and information costs and increasing access to lower cost suppliers and services. It
also facilitates easy transactions between a company and its facilitating partners. E-Commerce may be involved
in the design, finance, production, marketing, inventory, distribution, and service aspects of business activities.
As such, the use of e-commerce by a firm has the potential to increase revenues from sales as well as
significantly decrease costs through greater efficiencies of operation. It provides opportunities to companies to
cater huge market segments and at the same time fulfill the emerging requirements of customers with greater
ease. Indian e commerce market is in its nascent stage and is holding a good area of untapped markets.
The paper presents careful evaluation of opportunities and threats present in the industry along with
organisational capabilities essential for a player to exploit the opportunities emerging in the market. A big
strategy carries several tactics behind it, which can only be implemented in the direction of environmental
flow. Paper focuses on the role of ecommerce as emerging strategic platform for business houses to expand
their presence with increased sales, lower cost and enhanced sustainability. Aggressive players smelling the
demands of industry to join as a prospector but at the same time they have be aware of environmental
changes and have to make experiments in the field.