An Analysis on Recruitment and Selection Process of Agent adopted by Various Life Insurance Companies

Abstract

In India, there is a throat cut competition in the market of life insurance that is why brand services adopt new strategies for sales. It can be said that people are much aware of the aspects of life insurance and also about the role and act of agent. That is why life insurance companies give more focus on recruitment process so that suitable candidate can be selected. Recruitment highlights each an applicant‟s skills, talent and experience. The recruitment activity done is the initial screening process, after which the prospective agents would have to undergo an intense training as well. They will have to clear a written exam as per the IRDA (Insurance Regulatory and Development authority) norms, before they get their license and begin selling policies. This paper is an attempt to find out the people who want to be agent and recruitment and the selection process adopted by the life insurance companies.