Strategic Distribution of Pharmaceutical Products in India - Overview of Ethical Guidelines of OPPI

Abstract

This article throws some light on trends of the distribution of Pharmaceutical Products in India. An attempt has been made in this paper to find the trends of distribution strategies and supply chains prevailing in the pharmaceutical industry in India. How the pharmaceutical products reach to end-users, and what are the channel system from marketer to customer.
Generally, two types of diseases, Chronic and Acute, ask the pharmaceutical players to adopt different types of models of supply chain or distribution for the sales of the products. A doctor prescribes drug/s for a long time in chronic diseases, and the patient is supposed to consume it without any brand change. While in the cases of acute disease/s doctor/s changes brands on day to day basis in practice. Cold chain management in pharmaceuticals is important to ensure that the right quality is maintained during storage and transportation and also to meet the regulatory commitments. Regulatory guidelines and standards around the world focus on the right storage and transportation, and adhering to these standards is important.