https://smsjournals.com/index.php/Adhyayan <p>It is a matter of pride and honor to introduce this special volume of ADHYAYAN − The Journal of Management Sciences, Lucknow. This peer-reviewed issue of the Journal incorporates a congregation of various research papers on the theme of the conference on Management. The journal is indexed with EBSCO, Ulrichs-Web, J-Gate, PKP Index, and Cross-ref. Now the journal is also available online with individual DOIs of all articles and research papers. The Journal 'Adhyayan' is also listed in the Journal Association of India.<br>The authors are a mix of various well-known institutes and universities of the country. I am sure the journal will serve as a valuable addition to the management literature and prove valuable reference material. I would also like to place on record my sincere thanks to all the editorial and advisory board members for their unrelenting support to Adhyayan. I also sincerely thank the appreciable efforts of the editorial team members for helping to bring out this journal issue.<br>I am also grateful to the reviewers for providing their comments and suggestions. Our sincere appreciation goes to all the authors for their contribution and the readers' incessant support.<br>We look forward to your comments on this issue and suggestions on matters concerning the Journal.</p> <hr> <div class="col-12 col-md-3"><img src="/public/site/images/smsadmin/!Adhyan_Vol_14_(1)_page-0001.jpg" width="auto" height="180"></div> <div class="col-6 col-md-9"><strong> Adhyayan: A JOURNAL OF MANAGEMENT SCIENCES <br>(A Peer Reviewed Refereed Journal)</strong> <br><strong> Publisher:</strong> School of Management Sciences, Lucknow <br><strong> Editors-In-Chief: </strong>Prof. Ashish Bhatnagar <br><strong>No. of Issues Per Year:</strong> 2 | <strong>Frequency:</strong> Bi-annual <br><strong> Print ISSN:</strong> 2249-1066, E-ISSN - 2455-8656<br><strong> Indexed with: </strong>Crossref, EBSCO and Ulrich's, J Gate, PKP Index, Google Scholar.<hr></div> en-US director@smslucknow.ac.in (Dr. Ashish Bhatnagar) pradeep@mripub.com (Pradeep Tiwari) Sat, 22 Mar 2025 06:05:31 +0000 OJS 3.1.1.4 http://blogs.law.harvard.edu/tech/rss 60 https://smsjournals.com/index.php/Adhyayan/article/view/3309 <p>This study explores the investment behavior of middle-class investors in Lucknow, focusing on the impact of demographic factors—age, gender, and occupation—on the importance assigned to various investment objectives and fund allocation decisions. Using a descriptive research design, data was collected from 115 respondents through a structured questionnaire. The questionnaire captured demographic information and assessed the significance placed on different investment goals, such as high returns, child education, tax saving, and retirement planning, as well as the respondents' preferences for fund allocation across various investment options, including shares, mutual funds, fixed deposits, and real estate.</p> <p>The collected data was analyzed using <strong>SPSS</strong> software, employing non-parametric tests, including the <strong>Kruskal-Wallis Test</strong> and <strong>Mann-Whitney U Test</strong>, to assess whether significant differences existed in the investment behavior based on age, gender, and occupation. The results revealed that while age, gender, and occupation did not significantly influence overall fund allocation, these factors played a crucial role in shaping the priorities of the investors. Age significantly influenced the importance placed on child education and hedging against inflation, with younger and older groups showing differing preferences. Gender played a significant role in determining priorities related to family income, child-related goals, and retirement planning, with males prioritizing retirement and females emphasizing child-related objectives. Occupation had a significant impact on the prioritization of high returns and child marriage, with business owners assigning more importance to these objectives compared to salaried and professional investors.</p> <p>The findings of this research provide valuable insights into the investment preferences of middle-class investors in Lucknow, highlighting the need for financial products and services that are tailored to the specific priorities of different demographic groups. This study offers practical implications for financial advisors and institutions looking to better serve the diverse needs of middle-class investors based on their demographic profiles.</p> <p>&nbsp;</p> Azwar Jamal Khan ##submission.copyrightStatement## https://smsjournals.com/index.php/Adhyayan/article/view/3309 Sat, 22 Mar 2025 00:00:00 +0000