ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES

A Review on impact of E-commerce on Retailers

2025-02-14T12:48:47+00:00

Ecommerce is becoming a vital area for customers as well as those stakeholders who are engaged in selling and marketing related activities across the world. This study focuses to explore dimensions shaping e-commerce and its influence on retailers. This conceptual design is derived through considering last 10 years research papers which are peer reviewed and indexed in major databases like Google scholar, Scopus and dimensions AI. It is quite essential to leverage e-commerce facilities to get major advantages in retailing. Findings are useful for policy makers working in e-commerce industry attracting diverse set of retailers. From economic and business point of view, it is quite important perspectives to explore the components of ecommerce and its impact to retailers from different industries. Consumers sentiments study and designing marketing efforts will be helpful by referring this study. This paper is exploring the various factors which are shaping the ecommerce interventions specially in managing the retailers’ functions.

An Empirical Investigation on Linkages Between Robotics Process Automation and Customer

2025-02-14T12:50:33+00:00

In the age of technology, it is quite important to understand the role of various developments on some of the crucial measures of a successful business enterprise. Customer satisfaction is one of the concepts which must be identified and regularly tracked by every business to ensure smooth and faster growth in business. Robotics is a wonderful innovation that enables banking organizations to serve its customers with hassle-free manner. It is useful in many account, finance and traditional functions of enterprise management. In this study, it has been attempted to explore and analyze the interlinkages of robotics process automation and customer satisfaction by empirical methods.

Challenges of Women Entrepreneurs in the Fashion Industry: A Study in Kolkata

2025-02-14T13:01:38+00:00

Women entrepreneurs are a remarkable group of individuals who defy societal norms and explore new opportunities for economic engagement. They possess a strong drive, creativity, and innovation, along with a deep desire to succeed independently. These women are breaking barriers in entrepreneurship and bringing forth ingenuity and fresh ideas when starting and running their businesses. Similarly, the fashion industry presents significant entrepreneurship opportunities, given its landscape filled with numerous small players competing in the fashion market. This study focuses on exploring the challenges and hindrances faced by women entrepreneurs, specifically those involved in the fashion industry. This study has adopted a qualitative research design which was exploratory in nature. The respondents were engaged in the study through purposive sampling and the sample size for this study consists of 50 respondents. The data was collected through in depth interview till the saturation point was reached. The major findings shows that the women entrepreneurs face challenges like managing competition, building networking and marketing, physical security and marketable credits etc.

Management Education 5.0, the NEP and AI: The Unwired Connection

2025-02-14T13:03:18+00:00

Ever since we embraced a new phase of Globalization in the early nineties and faced the glimmer and glitter both as outcomes, our thought process must explore how the further onslaught of the information age has changed the very fabric of ‘Management education’. We all understand why is management education set to intrude more and more in every other field of education in the years to come. Not only the Higher Educational Institutions (HEIs) but also school curricula have begun integration of management thoughts and practices into secondary and higher secondary classes. It is not merely an educational fad but a necessity. It is generally talked of that what matters today is the tussle between the resources and its utilization. And the astutely managed operations pave the way for success. In a recent development, the educational system has been subject to an overhaul through a mandate called the ‘New Education Policy’ (NEP) and still is being phase-wise implemented to recast an educational system that worked for more than a century, just to make our system more suitable to the emerging world trends and henceforth our young generation which is so zealous about achievements and excellence in the ‘quickest’ possible time, even over-powering gestation periods in some cases! Also, there has been a recent buzzword about the array of Information technology related interventions in everyday affair, professional works and even education – Artificial Intelligence (AI), Machine Learning (ML), Internet of Things (IoT) and many more alike! Now considering the current situation, it becomes imminent for us to ponder about the ‘unwired’ connections involving these three entities, that is, management education, the New Education Policy and of course, the AI. This article tries to look into the subject with a beamed approach on how our Management educational system shall be able to accommodate, assimilate and evolve over a certain time period to emerge as a transformational recourse towards the desired objectives.

Impact of Women’s Education on Household Decision Making in Indian Context

2025-02-14T13:03:29+00:00

Education has a significant impact on women’s empowerment and leadership. In many of the households’ important economic decisions are often taken by women. In a patriarchal Indian society, women have reached this point with several struggles and clashes with their male counterparts. Women’s education and empowerment help in balancing the decision-making process related to financial activities at the household level. This study aims to explore the importance of women’s education and empowerment in household management and decision-making processes by the women. It aims to examine the impact of Women’s education on Household Decision Making, especially in the Indian Context. The present research is qualitative in nature, based on analysing both primary and secondary data. This particular study has been derived from the researcher’s original PhD work. The qualitative analysis and data have been extracted from the original PhD work to understand the situation in India Context.

Green AI: Minimizing Environmental Cost of AI Model Training and Deployment

2025-02-14T13:04:57+00:00

The rapid development of artificial intelligence (AI), particularly deep learning models, has contributed to transformative innovations across various industries. The environmental influence of AI model training and deployment, especially energy consumption and carbon emissions through large-scale computational tasks, has gained increasing attention. This paper explores the concept of “Green AI,” a framework that emphasises minimizing the environmental costs of AI without sacrificing performance. By examining current practices in model development, energy consumption during training, and the role of sustainable deployment strategies, this research highlights practical solutions to mitigate AI’s environmental footprint while encouraging more efficient and eco-friendly models.

Blockchain-Enabled Academic Credential Verification in the USA

2025-02-14T12:59:04+00:00

The huge difficulty of academic credential fraud in the United States provides considerable demanding situations to maintain the integrity of tutorial institutions and the group of workers. Traditional verification techniques, which frequently suffer from inefficiencies and the absence of security, underscore the necessity for progressive answers. This paper explores the capability of the blockchain era to revolutionize academic credential verification by supplying a stable, obvious, and tamper-proof gadget. Through an exam of modern literature, case research, and stakeholder implications, the paper advocates for the adoption of blockchain as a way to beautify the credibility and efficiency of educational credential verification. By leveraging the decentralized, immutable, and transparent nature of blockchain, academic establishments can shield instructional integrity and enhance consideration within the qualifications they confer, therefore reinforcing the foundational acceptance as true required inside the modern-day process marketplace.

Factors affecting career choice among students

2025-02-14T12:55:45+00:00

A person's employment choice is an important life decision, particularly for students, as it entails balancing a number of variables. Interestingly, all such decisions may not be the right ones in the case of many students. The present study is intended to identify the factors influencing the career choices of students and the various theories associated with career choice. Conducted a detailed review of the literature to better understand the determinants of career. Numerous research papers were identified and reviewed. The thematic analysis result explored four themes, such as personal factors, social factors, employment factors, and economic factors, that can be considered major determinants of career choice decisions among students. Details of different subthemes are also identified. Suggestions for selecting the right career choice are also included in the paper.

Influencer Marketing: An investigation to Determine the Degree of Efficacy in Promoting Goods and Services

2025-02-14T13:04:22+00:00

In this digital era, rapid growth of social media user gives rise to the social media influencer marketing as a recent marketing tool to word-of-mouth promotion. Even organizations have also realized the power of influencers to create trustful relation between the brand and their potential customer to build brand identity using engaging marketing content to affect purchase decision. The current study brings to light the various aspects of influencer marketing and its degree of effectiveness in building trustful relation using creative marketing content to promote products and services in India. To meet the purpose exploratory research design followed by conclusive research design were used. Structured questionnaire has been developed and responses from 107 respondents were collected through online survey using convenience sampling technique. The study shown that Passion, knowledge of domain area, credibility, trust and care for followers are the attributes proven to be significant to cultivate positive attitude for influencers. Influencers play significant role in recognition of the need, information search and evaluation of the alternative in purchase making process. Influencers keep one up to date and increase the niche knowledge. The contents shared by influencer are perceived appealing and stimulating audience to take action (purchase decisions). Perceived associated risk is also low. This indicates favorable impact of influencer on the mind of the customer. Influencer marketing is overall effective in attracting potential customers and promoting a brand, conversion rate (audience to consumer) is high especially for beauty and fashion niche. Influencer marketing a brand engagement strategy has the potential to multiply the product sales by choosing right influencer to convey target audience with well- designed creative content.

Self-help Groups and Entrepreneurship: An Insight from Literature

2025-02-14T13:05:48+00:00

The use of collective advantages and group-based problem-solving is not new; it has been practiced since time immemorial, sometimes consciously and deliberately, while at other times unconsciously. The well-known proverb “Unity is strength,” which we have heard since childhood, aptly emphasizes the benefits of working in groups. Similarly, the proverb “United we stand, divided we fall” highlights the importance of collaboration in overcoming challenges. The concept and functioning of Self-Help Groups (SHGs) are based on the idea that people can come together to find solutions to their social and economic issues. An SHG typically consists of 10-20 individuals from similar socio-economic backgrounds who unite to address common challenges. Since their inception, SHGs have played a crucial role in mobilizing funds, leading to economic and social upliftment, particularly in rural and semi-urban areas of our country. Entrepreneurship is a key driver of economic growth, requiring both funds and manpower. SHGs can serve as a vital source of these two critical resources. Members pool their savings to generate funds, earn interest from internal lending, and may receive grants or donations from various sources. Once a group accumulates sufficient savings, it can approach banks for loans, often receiving amounts ranging from one to four times its savings. These funds can be utilized for entrepreneurial ventures, leading to employment generation and contributing to GDP growth. While SHGs primarily address socio-economic issues, with focused efforts, they can effectively leverage their collective savings, competencies, and skills to engage in entrepreneurial activities. This would not only strengthen their financial sustainability but also enhance their contribution to economic development.