1.
Nair SG, Somasundaran Chakkambath R, Thomas M B, Syriac S. Understanding the Digital-Green Nexus: Generational Insights into Sustainable Buying Behaviour. Adhyayan [Internet]. 29Jun.2026 [cited 1Jul.2026];16(01):88-5. Available from: https://smsjournals.com/index.php/Adhyayan/article/view/3483