Gupta, Pratima, and Vimal Chandra Verma. “A Qualitative Study of Marketing Channels for Organic Packaged Kala Namak Rice in Siddharth Nagar District of Uttar Pradesh”. ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES 15, no. 01 (March 22, 2025): 48-51. Accessed July 4, 2025. https://smsjournals.com/index.php/Adhyayan/article/view/3360.