Singh, Shikha, Neelam Agarwal, and Nimesh Singh. “Influencer Marketing: An Investigation to Determine the Degree of Efficacy in Promoting Goods and Services”. ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES 14, no. 02 (December 30, 2024): 49-56. Accessed March 10, 2025. https://smsjournals.com/index.php/Adhyayan/article/view/3300.