Sahu, Shantanu. “Investigating and Comprehending the Value of Effective E-WOM for Improving E-Retailer Services in India”. ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES 13, no. 01 (June 27, 2023): 23-27. Accessed July 1, 2025. https://smsjournals.com/index.php/Adhyayan/article/view/3143.