Mistry, D., and P. Vyas. “Similar Yet Different: A Comparative Study of Profitability Performance of Indian Retail Sector With a Special Reference to Big Bazaar and D Mart”. ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES, Vol. 11, no. 01, Jan. 2022, pp. 8-14, https://smsjournals.com/index.php/Adhyayan/article/view/2239.