., S. and Upadhyay, P. kumar (2025) “Empowering Future Generations: Analysing Influencer Marketing Effect on Consumer Behaviour in Uttar Pradesh”, ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES, 15(01), pp. 63-69. Available at: https://smsjournals.com/index.php/Adhyayan/article/view/3363 (Accessed: 4July2025).