Nair, Sreejaa G, Ranjith Somasundaran Chakkambath, Bibin Thomas M, and Soniya Syriac. 2026. “Understanding the Digital-Green Nexus: Generational Insights into Sustainable Buying Behaviour”. ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES 16 (01), 88-95. https://doi.org/10.21567/adhyayan.v16i1.11.