Kaushal, S., Khanna, P. and Gupta, P. 2021. Understanding the Factors Affecting Green Purchase Behavior of Consumers with Special Reference to Uttar Pradesh, India. ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES. 11, 01 (Jun. 2021), 1-7. DOI:https://doi.org/10.21567/adhyayan.v11i1.01.