A Study on the Potential of Online Marketing of Small and Medium Enterprises (SMEs) in India

Abstract

An important part of the Indian economy comprises micro, small, and medium enterprise businesses, which contribute a great deal to industrial output, exports, employment, manufacturing for home and foreign markets, and other factors. Small Medium Enterprises in the service industry are the focus of this study, which examines the current marketing options accessible to them and the potential of online marketing. It has been divided into two parts. The evaluations focused on the sorts of service organizations in the Small Medium Enterprise sector that use SME marketing and social media platforms to sell themselves online. According to the study’s findings, small Medium Enterprise service providers have been shown to represent a niche market in their respective industries. For small and medium enterprise businesses, online media has grown in relevance over time, and it might be a great platform for marketing success. Online marketing and social media facilitate the acquisition, nurturing, and consolidation of leads based on recommendations and reviews, allowing companies to better interact with customers. Research has proven that internet marketing is cost-effective to establish and retain client lists for small and medium enterprises.